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Google Adwords CTR Articles |
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Is It A Waste Of Money To Bid On
Keywords Where You Are Not In The Top Spots?
Question : When
doing SEM with Google Ads or others, do you think it’s a waste of money
to bid for anything lower than the top few spots in sponsored
search?
Helpisland
Answer: On the Pay Per Click side of Search Engine Marketing
you never
need to pay more then the minimum allowed by the search engine. So basically
5 or 10 cents is the most you ever pay per click. This
method requires a lot more work and “skill” if you will because you
have to come up with longtail keyword combinations, typos, and
misspellings.
As far as
placement goes really I do not put that much into it. I have found
that I get more clicks being 1,2,3 then bad for 4,5,6,7 but ok for
8,9,10 spots. I think this stems from the same explanation as SEO
that people either click on the first results or scroll to the
bottom and find something that catches there eye.
I think the
most important thing is your CTR (click through ratio). There are
tricks you should know to increase this that really have something to do
with even your ad copy. If you can create your text ad like this:
>>>Google Search<<<
A good search engine
Try google adsense
www.google.com
Notice ">>>"
and "<<<" before and after your site's name. That is a nice eye tracking trick
that for me increased clicks by about 50% in Google Adworks. Discovering
this for me was a HUGE THING because more clicks means a higher
quality score which moves you up for more exposure which means you
get more clicks.
Of course I
just use “>>> and <<<” as a example, you can replace them use any
other symbols, like $$$, ^^^, *** or %%%. I am sure this trick will
help you increase your CTR.
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